22 Years of Quiet Precision
From a small workshop in Dongguan to a globally trusted electromagnet manufacturer -- our story is built on engineering integrity, relentless innovation, and a deep commitment to our customers' success.
Why We Exist
Guided by a clear vision, driven by a meaningful mission.
To be the world's most trusted partner in electromagnetic automation.
We envision a future where Jinlu's precision electromagnets are at the heart of every intelligent automated system -- from American manufacturing floors to European high-tech facilities -- silently powering a more efficient world.
Deliver precision-engineered electromagnets that empower automation excellence.
We commit to combining 22 years of manufacturing expertise with continuous R&D investment, rigorous quality control, and responsive customer service -- ensuring every Jinlu component performs flawlessly in the most demanding environments.
Core Values
The principles that root everything we do.
Precision First
Every electromagnet leaving our facility meets stringent tolerances. We treat precision not as a feature, but as a foundational promise to every customer.
Continuous Innovation
We invest consistently in R&D to stay ahead of automation trends -- developing new electromagnetic solutions that meet tomorrow's industrial demands today.
Customer Partnership
We don't just supply components -- we build long-term partnerships. Understanding your automation goals allows us to engineer solutions that truly fit your workflow.
Global Reliability
Trusted by clients across the US and EU, we uphold consistent quality and on-time delivery regardless of order scale -- because global markets demand global standards.
Manufacturing Excellence
Our 8,000 m² facility is equipped with advanced CNC winding machines, automated testing rigs, and ISO-compliant processes that guarantee excellence at every stage.
People & Integrity
Our 120+ team members are our greatest asset. We foster a culture of respect, transparency, and shared pride in craftsmanship -- because integrity starts from within.
Our Journey
Two decades of growth, one ring at a time.
Like rings in a tree, each year at Jinlu has added strength, wisdom, and reach to our story.
Founded in Dongguan
Established with 12 engineers and a mission to build precision electromagnets for industrial automation.
First Export to the US
Secured our first major American client, marking our entry into international markets.
ISO 9001 Certification
Formalized quality management systems, opening doors to more demanding international contracts.
New 8,000 m² Facility
Moved into our purpose-built production campus with advanced manufacturing equipment.
European Market Expansion
Achieved CE compliance and established partnerships with leading European automation manufacturers.
20th Anniversary Milestone
Celebrated two decades with 120+ team members and over 5 million units shipped worldwide.
Smart Manufacturing Initiative
Launching IoT-ready smart solenoid product lines for Industry 4.0 applications.
Our People
120+ experts, one shared purpose.
Our team is the engine behind every precision component. Meet the people who breathe life into Jinlu's products.
Leadership Team
Chen Wei
Founder & CEO
22 years guiding Jinlu's vision. Chen Wei's deep expertise in electromagnetic engineering and global business strategy has shaped the company's international growth.
Li Jianming
Chief Technology Officer
Leads our R&D division with 18 years of electromagnetic design experience. Responsible for all product innovations and technical roadmap execution.
Sarah Liu
Head of Global Sales
Manages our US and EU client relationships with a deep understanding of automation industry needs. Fluent in English, German, and Mandarin.
Organizational Structure
CEO / Founder
Chen Wei
R&D
Engineering
Production
Manufacturing
Quality
QA / QC
Sales
Global Markets
CEO / Founder
R&D
Engineering
Production
Manufacturing
Quality
QA / QC
Sales
Global Markets
Credentials
Recognized quality. Certified precision.
Our certifications and industry recognitions are a testament to the rigorous standards we uphold every day on the production floor.
ISO 9001:2015
Internationally recognized Quality Management System certification, ensuring consistent product quality and process improvement.
Certified since 2010 · Renewed 2022
CE Marking
Full compliance with European Union safety, health, and environmental protection standards, enabling free market access across all EU member states.
Certified since 2018
RoHS Compliant
Restriction of Hazardous Substances compliance, confirming our products are free from harmful materials -- meeting global environmental and health standards.
RoHS 2 & RoHS 3 Compliant
UL Recognized
Underwriters Laboratories recognition for select product lines, validating electrical safety standards critical for the North American automation market.
Key product lines certified
Dongguan Top Exporter
Recognized by the Dongguan Commerce Bureau as a top-performing export manufacturer for five consecutive years, highlighting our global trade excellence.
2019 - 2024 (5 consecutive years)
High-Tech Enterprise
Nationally certified High-Tech Enterprise by China's Ministry of Science and Technology, recognizing our sustained investment in R&D and technical innovation.
National HNTE Certification · 2016, Renewed 2022
Ready to power your automation?
Talk to our engineers. Get a custom quote within 24 hours.